What is Tribble?
Your company already knows the answer. Tribble is where it lives.
Policies, specs, rate cards, the reply someone wrote for the last buyer who asked. All of it approved already, all of it buried. Tribble makes it usable, and shows where every answer came from.
You own the knowledge layer. Your experts stay in the loop where judgement matters.
One knowledge layer, and every workflow you put on top draws from the same approved answers. That is why the second one costs less than the first.
01
The workflow that hurts most
First workflow live
One team, one document type. Live in days, on knowledge you already own.
02
The next one
Same answers, second document
It reuses what the first one approved, so it costs a fraction of the first.
03
Everything after that
Once the foundation holds
Every team answering from one source, whoever asks and wherever they ask it.
- Experts
- Proposal desk
- Sales
- Service
- Partners
Tribble Brain
- KnowledgeEvery approved answer, with the document it came from
- GovernanceAn owner, a version and a review state on each one
- AutomationThe same answer, wherever in the business it is asked for
- Approved answersThe reply someone already wrote and someone already signed off
- Policy and controlsSecurity posture, certifications, the evidence behind each claim
- Product factsWhat ships, what is committed, what the limits actually are
- Customer proofNamed references, outcomes, who can be cited and for what
- Pricing and termsPackaging, discount bands, contractual commitments
- Prior responsesEvery completed packet, with the owner on each answer
Fed fromCRM · content and CMS · call recordings · SharePoint and Drive · Slack and Teams · security and policy · prior response library
Every edit a reviewer makes becomes the approved answer next time, so experts see the 10–20% that is genuinely new. The tenth response is faster than the first, and the workflow on top can change without losing any of it.
The problem isn’t that nobody knows.
It’s that knowing and answering have come apart. Three versions of the same failure, in every company we’ve worked in.
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01
Knowledge leaves with people
The person who knew how to answer resigns, moves team, or is simply in another meeting. Reorganizations and acquisitions reset institutional memory toward zero.
The company knew it yesterday and doesn’t today.
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02
Every answer starts from scratch
The same questions arrive in a new format from every buyer, so the work gets rebuilt rather than reused. Three teams give three answers, and the buyer who asked all three can see it.
Effort that never compounds.
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03
The AI pilot never leaves the pilot
Generic tools draft quickly and answer from the open internet rather than from your control language, your specs and your approved claims. Nobody can sign off on the output.
Fast drafts nobody is willing to send.
What makes an answer governed.
Four things travel with every answer. Take any one away and what you have is a draft, not something you can put in front of a buyer or an auditor.
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Traceable
Its source
The document the answer came from, linked. Not paraphrased from memory, and not invented from the open internet.
Without it: you can’t defend the claim.
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Accountable
Its owner
The named person responsible for that source, so a reviewer knows whose call it’s when something looks wrong.
Without it: nobody signs it off.
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Current
Its version
When it last changed. A control narrative from two policies ago is worse than no answer at all, because it looks right.
Without it: you ship last year’s position.
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Approved
Its review state
Whether a person has approved it, and whether this particular use needs one. Low confidence goes to the owner before it ships.
Without it: review is all-or-nothing.
Two products, one Brain.
They’re two jobs, not two tools to stitch together. The answer that satisfies a questionnaire is the answer a seller needs on a call.
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01
Respond
Questionnaires in, source-cited packets out. RFPs, DDQs, security assessments and longform bids drafted from approved sources, with review reserved for what is genuinely new.
The Brain is the source of truth. Respond cites it, it doesn’t invent it.
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02
Engage
The whole front-line day: brief before the conversation, approved answers during it, and follow-up written back on call end. Scribe is the writeback inside Engage, putting structured updates into the CRM fields you already track.
Not an SDR bot, and not a tool you buy to review calls afterwards.
Everyone has a chat tool. That is not the same thing.
Where the difference actually shows up, once it is in front of a buyer.
| Generic AI | Tribble | |
|---|---|---|
| Answers from | Public training data | Your approved sources |
| Confidentiality | Staff paste customer context into consumer tools | Permissioned on intake |
| Gets better with use | Every prompt starts over | Reviewer edits fold back in |
| Cost as usage grows | Rises with seats | Reused answers, not re-derived |
What it looks like when it works.
Every figure here comes from a named account running Tribble today.
Fall 2026, RFP Software. Read the reviews on G2 →
How you get one.
Services-led, and narrow on purpose. One workflow, we measure how the work runs today, then measure it again at the end.
- 1
Connect · week 0
Scope and owners named. Sources ingested from the records the work already runs on. We measure how it runs today first.
- 2
Build · weeks 1–2
The answer set assembled from your own records, scoped to the questions that recur. Your experts review and approve it.
- 3
Pilot · weeks 3–4
Live with a named team, on real work, tuned weekly against what reviewers actually change.
- 4
Prove · weeks 5–6
Measured against the baseline, with a go or no-go on expanding to the next workflow.
What people ask
The ones that come up before anyone gets on a call.
Who owns the Brain?
You do. It’s built from your knowledge, it stays permissioned the way your sources already are, and it’s an asset you keep rather than a chat box you rent. That distinction matters most at renewal, which is the point at which most AI tooling turns out to have accumulated nothing.
Do we have to replace anything?
No. There’s no migration and no rip-and-replace. Tribble connects to the systems already running — CRM, file stores, documentation, Slack or Teams — and renders inside the tools people already use, or as a panel alongside them.
What stops it inventing an answer?
Answers are produced only from approved sources. Nothing is generated from the open internet, every answer carries the document it came from, and anything below the confidence threshold routes to the accountable owner before it ships rather than after a buyer has read it.
How much review does this actually need?
Less each time. Reviewers approve what is genuinely new or sensitive; what they have already approved does not come back to them
Is this only for RFPs?
That’s usually the first workflow, because it’s the most repetitive and the easiest to measure. It’s rarely the last. The same approved answers serve security questionnaires, client and buyer questions, and the seller who needs one mid-call. See how it lands by industry →
How long before it’s doing real work?
A narrow first workflow runs in four to six weeks, baseline to measured read. Larger document sets take longer — a shipper tender estate is closer to eight. We would rather scope it narrow and have the number be real.
Bring the questionnaire on your desk.
We’ll map the sources you already trust, run it together, and leave you with a first draft your experts can review rather than rewrite.
Book a demo